Alma Ramírez Acosta, Co-Founder of Vibio
An entrepreneur creating app-controlled sex toys that encourage sexual exploration
My business partner Patricia Cervantes and I have been friends since the age of three. We’re originally from Gran Canaria and later moved to Barcelona to complete our university studies.
I moved to London just over two years ago because I admired its start-up scene. Although I had high hopes of building a business, I didn’t know which industry I wanted to be a part of.
After gaining some valuable business development experience whilst working for mainly tech start-ups, my interest in sex tech was triggered by an article I read… A Colombian lady had set up a sex doll brothel in Bogotá to combat prostitution. I researched the sex doll market and discovered it was growing on a global scale, but I wasn’t sure if it would be the right product for me to market. It isn’t a fantasy I would personally pursue, so I pivoted into vibrators due to first-hand experience.
When I arranged to meet Patricia and explained my business idea to her, she absolutely loved it – quitting her job in Barcelona and moving to London to co-found Vibio. Since then we’ve been busy devising app-controlled sex toys which encourage exploration and put the emphasis on an experience which is totally sharable. The toys can be controlled to offer a gamified element, with pleasure targets and bigger challenges available to try out in order to make sex a much greater priority in people’s lives.
We are highly passionate about new tech and its potential to increase sexual wellbeing – a taboo subject that affects everyone’s lives but is rarely spoken about; therefore, our mission is to help society overcome its awkwardness – presenting sex in a natural way that encourages people to feel comfortable with themselves.
Patricia and I are looking forward to February next year, where we’ll be launching a Kickstarter campaign and taking presale orders of our first product upon entry to market – a wearable vibrator we’ve named Ella.
Being a first-time entrepreneur at the age of 24 is difficult, but operating in such a stigmatised industry makes it an even bigger challenge; however, I wake up each morning feeling sure that I’m working hard to make the world a better place.