Amanda White, Founder of Amanda White Photography
Working within the luxury family market alongside providing images for business owners wanting a great visual presence
Before I discovered a passion for photography, I lived to teach children. Working in a variety of inner-city primary schools, with many children coming from troubled backgrounds, I did everything I could to encourage my pupils to embrace their individuality whilst having lots of fun at the same time. I saw it as a privilege to be a constant presence in many of these children’s lives and to give them a reason to engage in the classroom.
Any teacher will tell you that work comes home with you, as there’s lessons to plan and books to mark. When I became a mum to Maisy in 2005, I went down to part-time hours to juggle things – managing to make this arrangement work right up until I had my son Archie in 2008.
Whilst on maternity leave in 2009, I went on a photography course in the Peak District and absolutely loved it. Before I knew it, I was enrolling on more courses I’d carefully considered – learning a great deal from people I admired from the outset.
Turning professional became serious – and although my husband Drew was initially surprised when I revealed my plans (“But you’re a teacher!”), he was extremely supportive when I decided to take voluntary redundancy in 2010.
Drew’s degree in Business proved invaluable when I started out, as I had no prior experience of running my own company, plus only a year’s photography training. With the country in recession, I stayed true to my calling… the only way was up as far as I was concerned!
Targeting the higher-end market, as that’s where I wanted to be placed, I found my niche. I’ve worked ever since around being a mum.
I see the business as my third child because I’ve given so much of myself to it. To watch it grow alongside Maisy and Archie has been really lovely and I feel lucky that it’s never got in the way of doing the school run, attending events or being there to take care of them.
I’m as passionate today as I was when I got on that rollercoaster we call ‘self-employment’ nine years ago – and, best of all, there’s more thrills to come!