Helen Davies, Inventor and Innovator

Bringing fun, exciting baby and pet products to market

Running my old commercial window cleaning business, I never got my hands dirty; I can’t say the same about parenting my daughter Keira! Weaning was a nightmare, as she loved to lob her plate on the floor! I can’t complain though… she inspired me to create a growing range of Amazon best-selling baby and toddler feeding products and secure distributor deals as far afield as Hong Kong and South Korea.

Since launching in 2016, I’ve created the super EasyMat OriginalTM suction plate for table feeding and the EasyMat MiniTM, which is best for highchairs and portable for travel. The Perfect-Fit EasyMatTM is a bespoke design for the IKEA ANTILOPTM highchair, and in January I unveiled my ‘Marbellous’ Suction BowlTM and Silicone Baby Bibs which come with a baby fork and spoon.

Last year was just bonkers! I faced my ultimate fear and presented in front of a live studio audience on Channel 4’s Buy It Now – securing orders from shopping channel giants JML and gift retailers Prezzybox. I won ‘Rising Star’ at the national WeAreTheCity Awards and EasyTots was named the North West’s ‘Best Baby Weaning Accessories Provider’ in the 2018 Parent and Baby Awards. We also won the Merseyside Independent Business Awards’ ‘Retailer of the Year’.

Holly and Phil talked about my products on ITV’s This Morning and I even presented at the 2018 International Business Festival. Next up, you’ll see me guest presenting on QVC, where I’m showcasing the RollaBowlTM – my genius invention for helping pet owners keep their animals fed and watered on the go!

My tip for other entrepreneurs is just bloody go for it! I’ve travelled solo to Hong Kong to negotiate face to face with manufacturers; exhibited in Germany; and presented at the International Trade Fair. It’s worth it because I get messages every day from parents who tell me my products have solved real-life problems face on.

I couldn’t do any of this without my partner Lloyd, who picks and packs our orders at our on-site warehouse and does a million and one other things like the school run! I’m determined that EasyTots will be the go-to place for weaning accessories; our mission is to ‘Make Weaning Easy’.