Kerry Burgess, Founder of Cheshire Marketing
Helping business owners achieve increased revenue by targeted leaflet distribution and social media
Becoming a mum at 21 was all the motivation I needed to go self-employed. Starting from absolutely nothing, I gave birth to my son in the middle of studying for a BA (Hons) degree in Early Years Education. Managing the workload with my new responsibilities as a parent, I was so proud that I graduated with a strong degree, but then it was down to business!
In 2012, I set up a company hosting a range of family events all over the UK – securing sponsorship along the way from a variety of household names across many sectors. Over the years we had thousands of people attending our events (often including local dignitaries), generated lots of media interest and I quickly learned to truly understand the value of having powerful and meaningful marketing strategies behind everything I delivered; it was the secret to my success.
Four years into my journey as a mumpreneur, I suffered a devastating miscarriage. In a dark place for several months, I knew I had to pick myself up and go again so I chose to rebrand my business – signifying a new beginning. Through sheer determination and becoming a mum again to my second son, Cheshire Marketing has gone from strength to strength these past couple of years. I’m often asked by fellow business owners how I gained clients so quickly and I always say it’s down to me putting myself out there – whether that’s through networking, public speaking or strategic marketing campaigns.
In September this year I launched the Cheshire Directory – a service which complements my marketing business and acts as a platform for local companies to advertise on social media in an official capacity. I’m delighted to say that it’s exceeded all initial expectations, with the phone ringing off the hook!
If you’re thinking about going it alone but something inside is holding you back, my advice is to definitely do it. For me personally, it’s the best decision I ever made because I get to do something I love every day, which is helping businesses to thrive.
The trick to being your own boss is to keep looking forward, ignore the negativity and believe you can make a difference.